Mercadona has started the 2019 financial year with a turnaround in its own brand strategy, which it markets under the banners of Hacendado, Bosque Verde, Deliplus and Compy. Persuasive Letter Template evolves in this way the concept of “totaler provider”, specialists in each product and not in complete ranges, as has advanced “Expansion” and have confirmed sources of the company of Valencian capital to ABC. The objective of the company is now to manage product to product assortment of its lines and thus abandon exclusive contracting with its 120 integrated suppliers for complete categories. These companies must now compete with the other 1,400 that already supply products to the main Spanish supermarket chain. One of the keys to the new strategy is to gain agility for the client.
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Faced with this information, sources of the Popular Group management consulted by this newspaper have shown their “stupor” because the Government of Sanchez, at the press conference of the Secretary of State for Social Security, Octavio Granado, “obviate this reality and attributed to as his the data of the unemployment and employment of the year without mentioning the previous Government and did not mention the poverty and instability of which they spoke when they were in the opposition.
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More if it is now that temporary contracts have increased ». Economists consulted explain that the data reflect that something negative, or less positive, happens in the middle of the year and attribute the greater temporality to the loss of confidence.
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When this happens, explains Francisco Aranda, vice-president and spokesman of the employer’s association of Madrid businessmen CEIM, “the businessman operates short”. The reason is that “if the costs are increased via taxes, the contracting capacity is being reduced”. Something that happens with special intensity in Spain, where there is a strong weight of the services sector, in which “it influences especially the labor cost and not so much other factors such as innovation or capital goods”.
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In addition, «the cost of the temporary contract and the indefinite contract are almost equal. The difference lies in the flexibility offered by the first. That is why it is key not to make a labor counter-reform. The Báñez reform does provide internal flexibility, “he concludes.
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Meanwhile, CC.OO. and UGT will convene a macro assembly of union delegates next February 8 in Madrid and two-hour strikes on March 8 – the day of the working woman – throughout Spain against the passivity of the socialist government to repeal labor and pension reforms, as well as the modification of the Statute of Workers.
The strategy that began in 2012 in search of specialist manufacturers is now extended to the Persuasive Letter Template and coincides with the start of operations in Portugal, where the company will complete its internationalization plan with the opening of its first supermarkets in Portugal. In Spain, Mercadona has more than 1,620 supermarkets and a market share of 25.6%.