Lara and Mas thus collect “the keys that merchants must touch” in order to achieve success based on the concept of what they call “7 P”: place (location), product, personnel, process, price, promotion and Positioning In this line, they highlight “the increasingly important importance of the Approval Letter Templates space in which the store is located, the importance of having a product or service that is innovative or differentiated, the key to having well-trained and motivated staff; the need to have simple processes to facilitate the shopping experience and encourage its expansion; the importance of the price and its fixation and finally, how to promote and position our business ».
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These are some of the conclusions of the Annual Report on the Ownership of Quoted Shares, recently published by Bolsas y Mercados (BME). The document also highlights that, in just ten years, foreign investors have increased their presence in the Spanish stock market by almost eight points.
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As a result, last year these investors accounted for more than 80% of the operations that took place. And the number of investment funds that have an Ibex company in its portfolio increased in 2018 to stand at 8,700.
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This commitment to the national market is also palpable when analyzing the opas (Public Acquisition Offers) produced last year. Of the seven purchase processes undertaken in 2018 (Axiare, Abertis, Saeta Yield, Hispania, NH Hoteles, Funespaña and Europac) five were carried out by foreign entities.
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This is a trend that will take place during the first months of 2019. The KKR fund has already confirmed that it will launch an exclusion bid on 100% of Telepizza at a price of 6 euros per share to end up removing the Spanish chain from the Bag. And, predictably, the Letterone Investments fund, in which the Russian billionaire Míjail Fridman participates, will launch its own offer for Dia in the coming months. Or, at least, it will increase its presence in the supermarket chain by more than 30%.
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Bolsas y Mercados considers that the process of internationalization of Spanish listed companies is motivated, to a large extent, by the “leading position” of the national market among the developed markets “in profitability for the shareholder in the form of dividends”.
“Companies will only talk about sales that may have their origin and finish off in both physical and digital,” argue Lara and Mas. These authors also do not believe that physical stores will disappear. On the one hand, they will be converted into establishments in which an “Approval Letter Templates” service is offered in which there is no they will neither ask for tails, nor that there will be no sizes or order in the placement of the products. On the other, the new premises will be transformed into delivery points, delivery and returns.